Behind The Scenes of A Blog (Blogging to Digital Marketing Journey)

 Know Muskaan.

And hello everyone.

Hope you guys are doing good Tony.

My recession is about how do you get started with your blogging.

So by now I hope that you would have established your blog so this session is exclusively on how do

you create content and how do you amplify the same.

So each one of us here who probably are doing the session after my last few lessons you might be on

Facebook and Twitter as well is on LinkedIn.

But I believe you might be on that even before this goes because he assumed that he would have registered

for this course after looking at the ads on any of these platforms.

Now remember we have about Facebook Twitter and LinkedIn.

And we do a lot of activities there.

But whatever we do they do not remain on the timelines for longer than.

And not many of us go and explore what we had actually tweeted or Foerster in the past just that Facebook

is bringing up what you did on this day last year.

Otherwise we don't really dig what happened.

A few years back on this particular day.

So whatever you post on the social networking sites means in the social networking sites.

But whatever you post on your blog there are higher chances that it gets received by a larger audience

because the content written on the blog is searchable on google and ask for less.

So your blog is a unique identity even compared to your other identities on the Internet.

So when you blog.

You talk a lot about your blog presence as well.

So you are more likely to be called a blogger so you create your unique identity out there on the Internet.

So blogging is important because when the fortunate few blogs.

And you should be one of the bloggers out there.

Remember it's not important that you only blog in English even if you are good at a particular language

and you tonight you know to type it on the keyboard.

And then I would recommend you to use that language as a tool and start blogging with that itself.

Now blogging is really important because there's a strong relationship between search engine optimization

and your blogging strategies.

That's why you saw a lot of companies today investing in corporate blogging because so they need to

really get CEO going.

Right.

And that will only happen with content marketing strategies and this content marketing strategies work

brilliant when they are on the blogging block.

Remember that the type of bloggers coppered bloggers bloggers bloggers bloggers and those who basically

create stories on the blog like in their personal diary.

So they talk about anything and everything so they talk about meeting their grandmother mom feeding

them and they write poems they write their feelings they write about everything that they feel is right.

Supposal blog has got to do more with the post-flight entity.

It's a personal choice to write stories or personal stories out there which not many people are actually

reading it because if you have to write all of these on the blog then you can either do that on Facebook

and Twitter but not on a blogging platform.

So it is important that you create your own niche blog.

This blog is basically very subjective.

You choose a particular topic and then you talk about it on your blog your blog topic or your blog that

can be anything it can be a travel blog.

It can be a food blog.

It can be a fashion long.

It can be a digital marketing blog or it can be a blog or for even music and dance.

So you have to pick up the Nishan what you want to specialize so even before you blog you need to understand

what your niche is.

You need to really focus on that one particular thing which is basically your identity so that identity

can eventually help you in establishing your identity on the digital space so I didn't define your true

potential and showcasing that to blogging platform is more important than just randomly blogging on

any topic.

So for example this blog is all about simple Indian food and this blog again is about food which is

the positioning here right.

The moment you look at the blog you just look at it.

The blog title is rising Curry the other blog what's called simple Indian food blog.

So the moment you look at the title of the blog itself you can understand that this blog is all about

food and food.

So you need to really pick up a knish in which you talk.

And here is another example of a blog which is about social media in Sri Lanka.

So you need to pick up that topic in which you of course specialize in this and you need to write about

it more often on your blogging platform not corporate bloggers these bloggers the bloggers who create

the identity because of the content that they contribute on the topic of website.

Blogging is nothing about this let's say for example damfool has its blog on damfool dot com slash blog

or block out on Kodokan.

Now there are many contributors for that.

You have external writers you have internal writers who contribute count until eventually this helps

in building the companies.

But none of that with the leadership content which is produced by their employees internally.

Now some of the important criteria of starting your blog so you have to pick where to write what to

write how to write and how to promote the golden rule of blogging is a passion about blogging specifications

and writing blog post can help you succeed so you need to really be very sure about what are you going

to write on.

Bless how beautiful you write about it and how well you promote it.

So it's about where to write what to write how to write and how do you promote it.

So where to write.

If you notice in our last lessons we had focused mainly on creating a WordPress platform so you have

various options you can write on blogspot you can write on Wordpress or you can act on LinkedIn publishing.

There might be other blogging platforms as well where you can write but in a nutshell you can actually

write on what dress it's because you can customize your you you can customize it teams you can do a

lot of customization with the plugins available there.

Blogging has become all the more use easier with wordpress.

I wanted to come and go that last part is good.

It was very very popular in the past.

Not any more popular now but still a fairly big one and you want to start a blogspot and then later

on down support your blogspot to what President talks of perfectly OK.

LinkedIn is good provided you have a great network on LinkedIn connections.

But remember whatever you post on LinkedIn domains on LinkedIn Yes you might see that coming on search

engines.

Also in the future but all in a nutshell it's not a platform you can customize your team or you can

have a lot of plugins you can really do search engine optimization as per your trash so you need to

really be sure which platform you pick.

So my suggestion would be you go overboard press know what to write.

So before you get started you need to answer this question because of your blog who will get benefit

and what you want.

So for example because of my blog people who are interested in digital marketing will get benefited

by the latest updates on the industry.

So focus is the word which you need to really be aware of when you're starting with blog Meteo.

What are you creating and for whom classify your audience and categorize them.

MC At least five block post are topics for these categories that you have created for.

This is one way of starting with the blog so be it's about what are you creating and for whom it's about

how do you classify your audience in five categories and then for each of this category you come up

with titles which you believe will interest them or you first list down those 50 headlines that you're

comfortable with and define who need these answers.

For example you write down digital marketing agency digital marketing DAPs digital marketing how tos

and then you know who will be benefiting out of these titles that you will be going to.

How are you going to promote this blockbuster them specifically.

Lets look at the first option you classifying your audience back.

For example mine is a digital marketing blog and I am categorizing my content readers into five different

categories.

Magnolias are Lorna's experts agencies marketing managers and industry workers.

So when I say industry verticals I mean these industries who are invested in digital marketing and who

is looking for information.

So now lets look at what we like on board for business owners.

So many of you who are reading my blog post are big news.

So for you I will be having how deps basics definitions Khartoum's video based blocks for experts.

I would talk about best practices easterlies of digital marketing in the methodology used and how to

go about it and latest news about acquisitions or the latest innovation in digital marketing.

I might have to I might want to contribute content on that agencies.

What's the latest news in the market.

Ottaway of Digital Marketing.

Best practices of Digital Marketing case studies and interviews that basically helps agencies out there.

What would be suitable for marketing managers usually marketing managers do not have time to learn about

how tos and tips because they are not into the big nose and loners category.

They are more into the management category so they might want to understand the budgeting model of digital

marketing industry focuses on how industry is going.

Importance of social media are solid facts Sylvius those they are more interested in management level

of digital marketing which tools to deploy which tools can give you better results of the kind of updates

that they would want to have.

Now focusing on the industry verticals are dead the kind of content that industry articles will expect

us to deliver in cases like let's say I'm talking about health care in digital marketing.

The audience is going to expect digital marketing custodies such facts.

They might be wanting work culture reviews product Trier's white people silver that sells everything

related to health care and digital marketing.

So this is how I classify my audience patterns and then start writing content on them.

So similarly you need to first figure out who your audience are and then you come up a lot titles for

them and then you start writing for them how to write a block list.

Now the most important thing in your blog is how cool your typing or how friendly is your title.

There that two kind of titles that books guys run as your family titles for example.

If the keyword is digital marketing techniques then best digital marketing techniques for you is still

kind of title.

I will have because I want to play such an instrument.

Call my bluff post and then start listing my blog in the top list of movies.

Now all you need to start with your blog title is then you have to use the content.

Use headings to big down of make list for easy use bold and Tallackson your content.

Use links whenever you're giving it to friends or you can interlink your own blog post use images or

SlideShare and better YouTube and better make it look very appealing.

Or have infographics added.

Keep your paragraphs shot.

Use key words and be on lot so these are some of the important ingredients to make a successful blog

post out there.

So what I am going to do right now I'm going to write a blog post and finish a few just for you understanding

what I'm good at it.

One of the old blog posts out there.

Just for your understanding on how do I deny I endorse this before you understand.

Before we get started before we get started.

Just let's look at some of the crucial aspects here.

Headlines matter a lot less still works.

For example 20 ways to do so and so are 17 best digital marketing agencies or 20 places to hang out

tonight.

Twenty amazing widgets in the starting attention so these lists motto's not in corporate key words in

your titles.

Focus on your friendly titles and curiosity building type.

So these are two different kinds of titles that you might have to go by you create a post of it so examples

of curiosity building titles of which goes viral on social media.

Now let's look at this.

Watch this Pakistani cricket fan talk about destroying team gets given a chance.

So that's curiosity building title.

Indians are banned at these five places in India so you have to click on it in order to figure out which

of those five places in the US reaches beggars will make you feel really bad about yourself.

So again these are all curiosity building titles which is not what a search engine friendly but they

do well on social media.

What are your friendly titles.

The difference between curiosity building Dykeman's and its euphony titles are obese.

Your titles are very very simple.

So you identified the key word you match of any of these books and then you create your title of the

blob.

Let's look at this key word.

Digital Marketing is digital marketing and I'm going to now look at the blog titles.

Why should you like digital marketing.

What does digital marketing and why should we invest in it.

How to create a successful digital marketing strategy list of best digital marketing training institutes

in India list of best digital marketing agencies in India.

Digital marketing tips for you informative and infographics Digital Marketing case study in format of

a video interview interview with Digital Marketing expert digital marketing trends of 2016.

Best digital marketing studies of India.

Best practices of digital marketing for 2015 are 2015 best practices in digital marketing.

So basically if you notice I have taken the word key word I have taken the word digital marketing and

I have added these suffixes to them and created ablock post-Idol out there.

So it's important that you identify key words that is associated with your business or with your domain

or with your interest.

Use google key planner tool and start deploying the tools for your business or for yourself and this

tool can eventually help you in identifying those words on which you are going to build your blog titles

on.

So what we want to do right now.

I'm just going to do a quick search on google key words and I'm going to write a blog post wiki what's

planned at all.

And this is a feat to learn which show basically can help you define both keywords.

So let's just experience my audience.

The Times the target is from Sri Lanka.

So I'm focusing on that

and the key word that I want to use is digital marketing.

So I make a search query here.

So in Sri Lanka there are about 300 hundred hundred and twenty people who search for digital marketing

every month.

So I will basically now create block type concerning this key word.

So let's look at how do I like the blog post.

I have used the word bean in the title 17 best digital marketing agencies in Sri Lanka.

So when people are trying to search for digital marketing agencies in Sri Lanka This blog is going to

be on top.

Best marketing agencies in Sri Lanka.

This is going to be on top digital marketing in Sri Lanka.

This blog is going to be on.

So now I'm going to start this block with them in production.

I'm going to link this article with an article article that I have written on the same domain before

and just do one

introduction.

Meet the hyperlinking that's done now.

Am indeed using those agencies out there.

I also write down this list is made in no particular order so that people don't come and see me.

Why am I listed on 16 position of 15 position

listed on this agencies.

I have linked these agencies to their website

so that we also get a backing and they also get a notification someone has listed them.

I use the title of this you're doing some listed under title

tags how the title will feel on the social networking site and the choice of the mail that gets updated.

The Open Graph that I'm using

this for the larger image in the total.

So when someone tweets it goes along with the picture.

So that's about it.

My blog is done the introduction body and then there is a confusion and then I see if you believe I

have not listed down any particular agency

in Sri Lanka.

Please feel free to share your thoughts in the comments section below.

In my next hundred I will ensure that the agency gets Mr..

So you're just a strong call to action which I am adding at the bottom.

So the blog is done.

If you notice the blog is about 975 2000 bucks.

So a good blackboard should be not less than 600 to 700 words.

Many of you do blogs but a hundred and fifty words.

Remember that doesn't please the search engines.

This is an ad I've read.

Google demands a lot of quality content and one block push should be the only exhaustive research piece.

So write a lot in detail because it will eventually help you in bringing your website on top list of

Google.

So for example now after this blog is done.

So this is how the blog builds in the final stage.

Title image

listings and call to action.

So what do I do next.

So once you finish your blog you need to really understand two important things.

How do we drive the call to action.

If you notice at the bottom I ask people to comment on my blog that talks about which is the best digital

marketing agency.

I also ask people about the list of agencies if I have missed out something please feel free to add

and I will edit it on my next edit are there now something which is very important is once you write

your blog you need to really promote it.

Writing the blog alone will not help.

For example you create your business or you establish a business and you don't come.

So one of the most important one of the most important element of blogging is promoting a blog post.

So writing alone will not help.

You need to really take your blogs and promoted all across so some of the techniques that I follow in

order to promote the blog.

So once the blog is written I will make a post about it.

On my Facebook I will make a post about it on my LinkedIn

shabby system status update on my Facebook Twitter LinkedIn I will share this also in the relevant communities

and groups out there.

Supposed to go to Sri Lanka.

Social Media.

Sri Lanka.

The bloggers.

17 best digital marketing

agencies in Sri Lanka.

So I'm sharing this status.

I'm chatting it into groups.

Similarly I'll make a tweet about it I promoted using that right hashtags so hostile your digital marketing.

Sri Lanka

mobile

shedding the block post and tagging Sri Lankan friends out there who are into digital marketing.

So basically it's important that you build your connections with like minded people so that you can

get inputs from them once you finish a blog post.

So one good way is to get on the social media channels of your own.

Second this on your company's pages let's see I'm posting this on my official company page which is

a speech.

If you notice the moment someone search it's for digital marketing agencies in Sri Lanka.

My blog is already there organically on the top position right now which was just published five years

ago.

So it's important that you find the right key word.

Now I don't see any other company does or any other bloggers who have written about the same topic.

So I don't have a blog post that I can go and comment but I can go on the companies which is listed

on my blog here.

It's important that I basically tell them that I have listed them down on the blog.

So what I'll do right now I'll promote this content on the beach while I'm collecting all the angles

of the agencies.

And post this post exclusively to those people boosting this post

to people living in Sri Lanka.

For one dollar.

And are to

so people living in Sri Lanka for $1 bookstore for them.

And these are the people who are part of my community on Facebook boosting it for them.

So they are more likely to see this on their timeline.

So that's the way of promoting this blog.

So I'm going to take these Twitter handles and individually going to read them and see

congratulations.

You are this two on

the list called best digital marketing agencies so that some simple methods for promoting a block push

but I have used the paid beans boosting the post.

Organic means by posting it on the social media.

China's social media page finding out people 11 people and tweeting them figuring out the agencies whose

got listed in congratulating them.

I'm also going to figure out that 11 digital marketing Blockbuster isn't going to come and they're asking

for opinions from the experts from the industry.

So this is I'm going to amplify my content other ways as to finding out of forums or groups on Facebook

as well as on LinkedIn or other digital marketing forums and promoting the content there.

So some of the other important ways of promoting your content is using this title and in your email

signature.

I'm also going to send out an e-mail to all my Sri Lankan subscribers and tell them that I have listed

on these agencies and would love to see the inputs coming.

I'll find out 11 blog post on the same topics and come in there.

But we saw that we didn't see any blog post out there.

We have to bookmark our blog.

We have to post on the 11 Facebook groups such as.

If you're writing something about Chenango start writing something about digital marketing which is

relevant to the country you can put Internet postings in the bloggers club Similarly there might be

other bloggers club in Sri Lanka and this can be promoted promoted on social media channels listening

people on Twitter who's talking about digital marketing and tweeting back to them.

And that's about all content amplification techniques out there.

Oh one of the best ways is speed promotions which I have already practiced so that but one or two dollars

I'm trying to make this content and each of those digital marketing guys who are already part of my

community out there.

So that's just some example of blogging promotion of the blog post.

Remember but you need to really answer this question.

After visiting this blog I want readers to do a specific action.

For example I am writing this blog with an objective that I want to identify which is the favorite digital

marketing agency by people in Sri Lanka.

So I asked this question at the bottom.

What is your favorite agency.

I also want people to help me build this list so I have left it open for people to not to call this

17 agency alone.

That's not the conclusion.

So they can also contribute content there in the coming when to write.

If you are a new blog then you have to at least write on a day to day basis of one blog post per day.

It's a good start.

If after three months you can make it to blog posts per week and after six months you can make it to

block posts per month on a detailed subject out there.

But as a beginner you should blog on a day to day basis because the more you blog The higher the chances

that you'll be.

Google crawling your Web site again and again.

But in show whatever you bloggers are digital quality content out there.

Some of blogging types so these are some practices that I have seen has walked through though so you

also should practice this for your blog.

Create a new element that makes you stand out of your crowd every week something that only you are doing.

So publish something new every time.

For example link roundups of there are some bloggers who just like don't which is the content which

is readable.

Let's say for example Social Media Examiner which is one of the popular sites for you to learn digital

marketing or social media marketing or get some industry updates.

Does it all end up every Sunday or every weekend.

It talks about what was new and this week so it basically combines all that of links from different

blogs of social networking sites and then make a story out of it which is very interesting.

At one place you'd get to know what are the latest updates in the industry do interviews because that's

the best way for you to drive traffic.

So so much for people who are expert in your demeanor.

Other bloggers who are expert in your domain so give them a back link from your blog and talk about

them on your blog or interview them you're more likely to see them talk about you promote your blog

because they've got featured use cartoons.

I have a blog post which is exclusively about digital marketing cartoons so I make my team do some amazing

cartoons out there which is really hilarious to cartoons because that's unique awards and rankings are

ranked best agencies best digital marketing blogs because that's what that works well.

So start getting started or what the subject and start writing about.

Quite often so that you can become that person who can actually give rankings in a box to people share

everything that you know.

So this is something from jaybirds blog which I love the most.

Remember how far when you open it to the audience out there.

So if you notice my blog I share everything that I know to these reviews that I'm doing I share everything

that I known so shared everything that you basically know so if you've got content then you need to

even share that as well so that you need to really get naked in front of the audience with the knowledge

that you have shared everything that you know on the Internet to become an expert to them.

Giving someone a list of ingredients doesn't make them a chef.

So that means you just don't have to worry about that.

Whatever you know will be optimized by use by somebody else.

Remember people always give credit to what they have learned from you at the end.

Remember one thing your blog is your company line.

So you eventually have to drive traffic there.

I have been insisting on the blog again and again and this is my last session on the blogging.

But remember if you block quite often you are more likely to become successful on the Internet space

or use your blog as a top line where you would jump and reach out to other social networking sites in

order to promote the content that you're writing on your blog.

So have a game plan optimized for the Zell's actively market what you are writing and EMAC concussions.

When you write your blog or aim at something that you want to achieve or don't feel blocked post it

can be your recognition and or recognition that digital marketing agencies out there in Sri Lanka are

it can be anything that basically helps you and calling it a concussion and recognition.

It'll be called a second abortion.

However what I always aim at Blog subscription or subscription for my free digital marketing course

that's my mission but all my content marketing strategies have been.

So that's about it.

Me have any questions please feel free to do it to me and I would love to see your questions not coming

on my community today but coming to my Twitter handle which is at sort of Jean and tweet to me on the

questions out there.

Thank you so much.