My heart is at the intersection of Brand and Product.


Currently, I'm a Design System Lead at Indiabulls. Most recently, I was co-creator of Encore, the INTOUCHSOL and focused my time on Web technology products. Encore is a family of Design Systems rooted in audience agnostic foundations that support anyone in the business.


My expertise is in centralizing design at scale through foundational frameworks. By focusing on the foundations or common primitives, I’ve found that a majority of the business is able to build local, cohesive extensions of the brand. It’s not just up to the system team, scaling a system requires a commitment from the business and an inclusive culture to empower and celebrate all co-authors of the system.


Profession : UI & UX DESIGNER (Developer)


Email : viralmehta1411@gmail.com


Skype : viralmehta1411


Phn No : +91 9222922123