Introduction to Email Marketing

 Hey guys how are we doing.

Today's session is about email marketing.

If you are probably receiving this lesson on an e-mail about the power of e-mail marketing and that's

where I'm going to get custody up in 2015 and I used to getting email marketing is always dead unless

or until I tested my hands on it.

And I personally realized that how important it is to invest in the media marketing.

In fact today it's one of the best ways to grow your digital empire by investing in your email marketing

your friends.

Let me show you some examples already on what is e-mail marketing and wanted different types of marketing.

Now is an e-mail database and sending e-mails.

Is email marketing to this.

No.

A lot of people buy in bulk e-mail is upload them in some system or probably send them to their GMAT.

That is not e-mail marketing.

It's called spamming.

Opening a G-mail account and sending e-mails to over 500 250 to 500 people a day because there are limitations.

Is it even marketing.

No.

I have seen a lot of people the e-mail I put them NBCC there's no customization to email.

It just comes with camera and some content and it reaches out to people.

It is completely inappropriate.

And it is an act of spam so do not practice that particular feature as an email market is sending email

to people on one on one basis about your product and services.

A pop of email marketing.

Yes it does.

Email Marketing sending customized emails to people on LinkedIn is email marketing.

Yes it is email marketing.

Talk about permission based marketing.

The evolution of permission be smoking.

For example you are visiting my store and I give you the pamphlet you're more likely to talk that what

you're visiting my store and you're asking for the pamphlet and I'm giving you a pamphlet.

You can read that particular pamphlet because you've asked for it in similar vein when I'm going down

your timeline on Facebook and I'm getting an enticement of Skype from a free digital marketing blog.

You subscribe for it because you.

I'm asking for permission for you to subscribe for my blog so I'm seeking your permission.

Am I allowed to send you beads on your email.

So Permission Marketing is a way to turn strangers into friends and friends into loyal customers.

Many of you are probably watching this video of mine because you have subscribed to my emails.

You are getting this lesson on me.

I have asked for that particular permission from you.

Can I send you these lessons and you have subscribed for it.

So yes you need to get those emails from me and I get those emails from me.

I am more likely to learn from you about what you want.

Ask for less.

You will have to learn from me about the various lessons or models of Digital Marketing.

Permission Marketing is about marketing or it's about educating people.

It's about talking to them about DeGroot It's about helping them.

You probably will notice each and every meal of mine is talking about a particular lesson.

You are probably noticing that every single time I send you an email I'm trying to educate you.

Every single time I'm trying to talk to you in person about your book.

I'm trying to get you.

Please learn this because this is going to help me become a great digital marketer.

I'm trying to help you remember one thing guys on internet.

If you want to really become successful you have to help people.

Helping is the key word.

The more you help the more you contribute.

You're more likely to see a lot more fall with you in action.

If you think that I know this and I should not share this with the world then you are more likely to

keep that information just with you.

But when you are trying to share that particular set of information with the world out there you're

more likely to get for the worse for the knowledge that you share.

So please try helping people on social media.

You might be expert in the public domain.

You might be traveling or you might be reading different books.

You might be a good cook.

You might be a betting expert.

Why don't you just pick up one of these teams and start chatting about what you know in that subject.

The more you help the more you want to be the more you innovate here.

In format of different communications on Internet you're more likely to see people subscribing to your

information.

People subscribing to you and you start living a life of obese and e-mail marketing.

Just as fact why is email marketing that important.

That's a study would say that for every dollar invested in email marketing you have about 39 that are

just on was 2900 percent return on investment.

So why not do the take for the smaller phone to start doing email subscriber base.

But let's understand.

Different types of email marketing.

Well number one you have newsletter options.

For example many times you get emails from Amazon flip cards.

Now you might have not even subscribed for this email for their emails but just because you have puttees

from them they stop sending your newsletters.

Though its not a permission based marketing you are always curious about offers.

So when Amazon or Flipkart try sending you an awful you're more likely to click that particular image.

So those are newsletters which is very periodic every month or a particular time you started having

e-mails from people then you have to keep marketing which is sending education courses or consulting.

Well all of you who are receiving my me because of marketing effort.

Then you have freebie offering.

Subscribe to my blog and you will get a free eBook.

Subscribe to my blog and you will get a free video lesson.

Subscribe to my blog and you will get so and so so that's a freebie based email marketing tactic so

that you so that the audience starts going to subscriber base or the brand starts from the subscriber

base and then you have called me.

Call me mail is equivalent to cold calling but it's all about building that's McClish whole building

is not about.

Hello.

Come on.

How are you.

What do you want to buy my product.

People are only going to trust you and they've been out there.

You need to talk about them and we will definitely talk about this in a video later.

And then you have support or transactional email marketing.

No this is not this is not sales oriented communication.

This is not about helping go into communication Saputra transactional email marketing is all about customer

service support or probably a transsexual email marketing which just confirms your boat you take a booking

which comes from you just about what you have purchased which has not got a significant value in terms

of marketing.

But then yet it has a significant value in terms of customers.

Now lets look at newsletter every Monday or every Tuesday.

I send people an email about new things in digital when I send them the latest blog post which I have

written or I sent them the completion of what was new in digital vault last week.

People who visit my website they usually see hello but that you can probably notice here you probably

see an exit poll which asks them to enter their email address to stay updated and new things in.

For example if this is my blog then you scrolling past my blog you will see a form here which will ask

you to list of multipage to market because you will see a pop up here that this pop up will basically

allow people to submit that it gets to us and then you might probably lined up to my book speech and

actually go to my page.

I'm offering a the social media for business book.

So when you reach out here you're more likely to subscribe for that particular book.

So I'm agnostic.

The email address here.

So this is how I knew my email subscriber base

so as to subscribe I found your newsletter.

So I seek permission from you in order to send me those emails.

As the result of those activities of those pop ups you'll probably notice that Hello Bob gets almost

point 89 percent conversion of website visitors in last three months at about thousand people subscribing.

I also then-Defense subscription pop ups to fill orders for free vegetal marketing course almost out

of 59000 displays at about six thousand six hundred forty six subscribers almost eleven point two percentage

conversion which is not bad.

Liam goes pop up which has about 3.3 percent conversion.

So if you notice these numbers out here are the numbers of subscribers for the course for the free book.

This is for receiving the newsletter on new things and digital.

Now all of this is as a result of the pop up because I'm asking people to subscribe if you subscribe

to that go.

You'll probably see me sending you offers that these offers of one of my big courses are these offers

of mine of radius tools which I recommend.

You can also see latest trends and blogs in newsletter.

You can see me sending you festival shows and tools which I recommend here is and and.

Now let's look at this screen shot out here which is coming from my gimme the Amazon sells me sent me

an e-mail with CVS half price.

See.

And then there is an e-mail which is coming from a new host which is back to school sales start now

while people Bebo talking about booking your Diwali tickets right away.

So they try to relate the communication the customers mindset.

A lot of us are probably planning that given the holidays a time to travel during Diwali and this is

the right time to book tickets so sublime you go does the job of sending emails to people right now

because people are already planning to book their tickets for the money.

Let's look at a second example which is Trip marketing which is basically behavioral based marketing.

So there are various tools out there like Infusionsoft you have to call them this but declaring email

marketing platform defines your journey and shows you or sends you emails on the basis of your behavior.

This is purely dependent upon your dogs and to girls and dogs into those can be on the basis of your

behavior.

For example I think you need me for the subscription that you have me for example you have subscribed

some of the digital marketing costs and I'm sending you.

Lesson number one when you open that particular lesson number one on the day this particular do we'll

send you Lesson Number two many open the lesson number two.

You're more likely to see Lesson number three.

So this behavior of yours opening one to three or all the minutes which I send you basically makes me

to go and send you a list of the emails on the basis of your behavior not just this I can also do a

lead scoring on the basis of the e-mails you open the links that you collect which I send you on the

e-mail your squadding defines how loyal are you to my e-mail marketing campaigns.

So once you score more than 100 I ask for the point which is defined by me I would probably notice that

you are one person who is very much interested in emails which I send you.

So in nutshell your email marketing campaigns using drip built or to define a customer's journey when

he's not interested when you subscribe I have to beg Chach for subscription maybe 10 TBS or 20 or 50

or whatever is charged by this you mean marketing platforms for example that you subscribe and then

they realize that there is no great effort shown by you in watching those videos which I'm sending you

did removes you from the database and puts you in the zone where they define you Domingue.

So that's for marketing.

It's a natural behavior based marketing.

After interviews permission based marketing once I seek permission to send your emails and once you

start reading those e-mails be Email Marketing works perfectly Dieppe is best for complete automation.

It's called Sophi educational CDs when you have a lot of e-mails to send to people.

It's good for free consulting CDs.

It's good for free ebook tools which I recommend for marketing this trip if I will ever be allowed to

send legacy follow up CDs.

You know if you notice your when you see on the right side of my blog you'll see me sending you are

showing you this popovers says I'm on a mission to be actually my filthy subscribe and ask people to

send their e-mail address or write down their email address.

Is not what is really important for you to learn here is the drip is one of the best ways are one of

the best investments that you'll probably make in the digital marketing world.

This is very important for your personal or professional both on the Internet space.

Every man out there can apply in a very smart way.

For example we work with this brand called Lakeside do which is a property based out of a location in

Connecticut and the property prices just trophy's 22 lakhs.

So we say people will view their advertisements in social media or on Internet buy homes in the B-22

likes with they heat of a piece to a thousand rupees per month as gentle bonus.

Now what happens when people subscribe for it.

There are two ways to deal with it.

One I make a call and I talk to them and I try to sell my things to them.

And second they might be in the cards.

So I quickly connect the entire inquiry so I quickly connect the bad lighting to an email marketing

system and I put across five emails out there.

But I talk about why should we invest in Bolivia which is located in not part of China.

How many people have parties at home in the past.

I've seen them 30 meals good things about buying home and put A'Lelia food.

How about investing in ag which has abundance of water an abundance of water.

You basically need to communicate about things which will inspire people to open the mail and meet me

and click on the links out there on the basis of their behavior.

I define a customer's journey on a person who has made an inquiry and who is most interested.

So then in the final out here I come to a set of people who have shown major interest in those finals

meals that I've been sending them and those are the potentially four plants out there.

So email marketing or marketing it's probably one of the finest ways out there in order to churn out

the quality of meats for your business.

Let's look at one to one email marketing.

I'm a big fan of onto an e-mail marketing.

I've been working with lumper systems for almost six and a half years now.

We've been offering them a social media marketing consulting and execution support.

I have learned from them that their business been Benteen slowly use one to one email marketing tool

which is LinkedIn and make out their LinkedIn inmates on one to one email marketing works best for me

to be.

It's a brilliant business development too.

For example if you use LinkedIn in meetings you can actually send a message to people even if you're

not connected.

You probably have to go for the paid subscription model and once you've also paid subscription model

it becomes all the more easier for you to send in mailings to people to stop sending emails to people.

But remember that you sent emails to people they email should be very post-flight look at this example

that ASA has sent me in me with the title partnership for a Techron.

Hi thought I would like to know if you would be interesting partnering with us on one of the project

for leading tech band.

Please dm me and question and will be needed.

Hope to hear from you.

No what does that Asha has not done here.

Asa has not sent me an exhaustive.

Me.

Asha has sent me a simple email out there where she's asking me if I'm interested so that's it.

Mission which is being asked.

And if I don't like to sing that yes I'm interested but she wouldn't notice here yes.

So please send me an email on this but not immolating I would like to learn more.

So what happens in this journey.

What she's trying to do she's not trying to end up lead and bore me up but she's just trying to strike

a conversation and see if I'm interested in what she's got to offer.

How does an when you talk to people for the first time.

When you type in interviews your first interviews are self.

Second do not talk about yourself a lot talk about them talk about how what you're trying to say or

offer is going to help them and ask for their time.

Do not just not read everything on the emails all day.

Try to ask for the time and day type of seek their permission to talk to them.

So for example there's an email which just comes up Eliott and it seems sort of.

I come from ex-spy that based in battles with clients as my purpose of BWC Laurel Exeter I've been researching

social media consultant consultants in India and it profile sort out to me.

But what can it all mean.

If you notice this a lot more posts like this you.

He has understood my profile.

He's understood that our book critic could mean a customization of Eemian would happen.

It does not copy paste it does customization and customization is something which I appreciate the time

and you send me me.

If there's something very customized I would love to reply back to you.

So this is very post lies email which is sent to me and that triggers me to respond back to so these

are some of the tools which I recommend to you.

You can look at the comments section of this review or if you're reading this on the e-mail you can

probably see the links of those particular video and you can click on them and subscribe to these MailChimp

is absolutely free for 2007.

That was it's great for legacy follow series for automation center for quick delivery.

Now let's look at these tools.

This is available and even has a lot of interesting things.

If you notice I have are 258 subscribers every day because of my blog and if you look at the legacy

Follow-Up CDs which I send to people there for me a legacy for CDs out here and many of them as far

as the digital marketing goes

if you let legacy follow CDs you will notice that the last of all these e-mails all these lessons are

prescheduled with the cost of my staff.

And the last e-mail was opened by 28 percent of audience which is not bad at all.

The other day which I use a single word which has about so many subscribers.

I know a lot of laughs which I sent had about nine people Cynthy's to Libris legacy.

Everybody is great for growing the subscriber base for sending legacy follow up cent..

As for having great delivery and as well as to see Inglese in the opening reads out there you'll notice

every minute I say almost has about 20 to 25 percent page opening.

But is an interesting phenomenon of day.

I also use drip which has about 30 to 40 thousand subscribers.

And I've been testing these two different tools and are testing all of these.

So that's about email marketing.

May you have any question please feel free to ask in the comments section below or please showing the

marketing question is not so stupid.

Facebook that has more than 10000 subscribers.

The link of the scene is provided in the description of this but you also remember please do not forget

to subscribe to my YouTube channel.

That's the best that you can give back to me today.

You can subscribe to my channel you can subscribe to my YouTube channel.

So you do get your others out there.

You can check the first line.

So go on Facebook dot com slash tautology digital or follow me on Twitter or follow me on Instagram

or follow me or join me on LinkedIn.

That's about it.

Have a good day.

And please please please ask me questions if you have any.

Thank you.