Hey guys how are you doing today.
My recession is going to be about what is it about marketing and to talk about that.
Well this video that you're receiving is part of Ambar marketing because I'm trying to put you into
a funnel to see how many of you have been watching my videos and this is how I try to sell you my courses.
This is how I try to talk to you about the processes or the products which I use so that there's a conversation
that happens between you and me.
So I'm trying to build my trust.
I'm trying to build my credibility on the Internet base by tweeting in-born marketing.
This is the best example of in-born marketing and we shall be discussing about the same in some slides
for them.
So let's look at the definition of it more marketing is a technique for drawing customers to products
and services via content marketing social media marketing email marketing and search engine optimization.
So what happens when somebody is visiting your website you try to give them something that they could
subscribe to.
It could be free.
It could be cause it could be free consulting it could just be freely bought.
So as we try to subscribe for the same.
You try to capture that data and once you try to capture that data you make use of this data lead to
the market you make use of this data or do cannolis with them to send e-mails to them and you try.
You try to build that relationship with the person who has made an inquiry for the content that you're
trying to say something that you said here is not a product
of services but what you said here is your content and content that you try to sell to people that you
try to make people download.
It's something that builds your trust on the Internet space of there's a difference between Inbound
Marketing in art or marketing or marketing it's basically making a lot of noise letting people know
pushing your products to people meeting them by giving offers discounts on the score.
Inbound Marketing is not that in-born marketing is attracting people to connect with you.
It is a mission based marketing set up by a person is basically interacting with you so that you could
basically give your the top of them as you give your data to that particular employer and give your
data to the particular advertiser or a particular person who's doing Inbound Marketing.
He tries to put you in the summer and this fall before we look into final.
I will try to look at some of the marketing statistics 68 percent of online buyers spend considerable
time reading content published by brand that they are interested in.
Which means consequently a very important role in shaping up opportunities for your brand.
Also your personal brand to become a top 80 percent of business domain or decision makers see Will getting
bad information via optical CDs more than advertisements which means they're not interested in looking
at the advertisements but they are interested in reading the articles that you would want to share with
their inaction.
You're trying to help them by giving a lot of knowledge.
So this knowledge that you're trying to sell to them this story is that it tried to make use of in order
to reach out to them is basically the content that you work in that inbox or on their whatsapp so that
they could read this and they could build that trust and try to buy the product or services that you're
trying to talk about.
The in that particular article this is not is gone.
This is not silty material.
This is not emotional content.
This content that you make yourself I said content that would help people point out that.
80 percent of our net debt by US funded by Google search and search engine optimization plays a very
important role in bottom up to the point of a full 77 percent of all men consumers artist must pass
up profitable mission based promotions.
We have discussed this all in the email marketing lesson but I talk about how important it is to see
someone's permission before you start to show the e-mail to them.
Otherwise it will be an act of spam.
So when you are trying to create a permission based email marketing set up any time to send content
to people you are trying to build trust with them and you're going to win their trust in the tsunami
customer spends 50 percent of the time online engaging with custom content.
When I say custom content content that your audience is interested to look into for example if you received
an email from me you'd have seen a customized email which has come to you with your name.
So I always see Hi.
So how are we doing.
And this is today's lesson that will be learning that part of your customized lesson which comes to
you.
You start trusting that lesson or that e-mail more than those e-mails which just comes with high or.
So customization of content customization of delivery of the content is very very important in our marketing.
It's a three step process.
First Taffer generation deconvolution customer can watch definition is a process by you trying to optimize
your website so that it becomes search engine friendly.
You do a lot of blogging.
You use social media in order to drive traffic to your site and then comes the conversion.
You put a pharmaceutically attractive offers.
You try to give people free things out there so that people can basically give that detail to use that
there is an interesting call to action that people could summon that they got to you.
And then comes customer conversation where you send them e-mails you know took the lead.
You try to understand how the response of people to email in our day and on databases.
You take a decision on what is that you would want to say to those people who are open and read all
your emails.
For example what is social marketing tweeting in India or Decima going to mean in India.
You would see my blog on the top maybe the first Venetian or second or third or fourth.
So when people click on this list they often see pop ups on my blog which says how do you want to read
stuff from a marketing course or they will see a for now this is where this is where I try to drive
traffic.
This is where I try to see how I can see the little emotion happening so that when a person is reading
my blog he should also submit his data to me to just pop up onto this forum.
And then I start sending them emails where the lead nurturing happened to notice that people who might
send emails to their close to about the last email was open by at least talking to person which means
in a funnel if there were ten thousand people the number three thousand two hundred people who will
continue to read your emails will industry standard would be 20 to 30 percent.
But that's a good way because somebody is receiving emails in the looks of this or in direct marketing
automation.
Much has been done in the process of inbound marketing.
Sometimes joined by marketing.
Few have a website to block before you start investing your time and effort in inbound marketing.
Like interesting content pieces and these content pieces should be in your enemy or your niche in which
you want to become expert in art in which you want to sell your services or product.
Second it more than product themselves let people consume this content in all possible ways.
Addleman downloadable stuff like free e-books consulting fee calls board etc. get subscribers not leads
to e-mail track behavior of people and sell stuff on the basis of behavior of people.
So the people who have been doing a specific kind of e-mail quite often that they are interested kind
of protocol's about.
Do those kind of analysis and that's basically inbound marketing for you.
If you are discussion questions please feel free to ask in the comments section below or join my digital
marketing question to come here on Facebook.
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Thank you.
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