Introduction to Search Engine Marketing

 Hello how are we doing.

How much.

I recession sessions about sort of engine marketing pitches.

One of the very complex yet very very easy subject.

Why I can get complex in TV is for simple fact that if you love something on your own and you start

implementing in digital marketing the complex things become simply to Search Engine Marketing is one

such subject that you'll have to use a lot of your brain tumor search point of view from a creative

point of view and some analytics point of view.

So let's try to understand how search engine marketing works and what the search engine marketing.

Now search engine marketing is about running a good Iceman's on platform like Yahoo.

Bing in the past we used to run advertisements across the various other search engines that are close

to about hundreds of search engines out there.

But some of the popular ones are the ones which are listed here.

Now Suttons in marketing is the process of gaining website traffic by purchasing ads on search engines

which would be Yahoo.

Ads ads are Google advertisements such as BET Goler processors for lap search queries every second on

average and this means that about 8 3 billion searches buggie.

So this basically consumes a massive number of people across the girl who searches on Google searches

on search engines in order to get solutions for the questions that they have in mind for simple reasons.

Many of you would have loved to to my site by searching for digital marketing agency or digital marketing

training or you would have been looking for work for programs like digital marketing anything that have

got to do with the key digital marketing you'd have landed on my website.

Not bad because you have a need to launch digital marketing and hence you like to my site.

So that's how you basically launders process of where you understand that there's is such behavior.

And then you match up your advertisements on the basis of the search.

So this is in natural search engine marketing to you in search engine Xacto things imagination and demand

fulfillment.

Imagination is when you run the advertisements on the target sites and demand fulfillment is when you

advertisement when people are trying to search for a particular Keeva so that you fulfill the demand

on the basis of the need of the person who's searching for them.

No I understand the difference between display network and such.

Well because these are two networks that you play that you're trying to play on the Google Adwords battle

on display advertising lets you create all types of ads text major interactive and meteorites.

You can place those apps and websites that are relevant to what you're selling.

So those are actually people that are likely to be most interested and manage and track and capitalisms

as you actual various such as lets you create all types of text in e-commerce ad based on what people

are able to search for.

So that means based on the basis of what's the skill what's up picked on the basis of such intense research

and are able information which means how many people like watches navigation that is the closest watch

all antisexual by watches and online.

Now if you look at the search intent here you have to really understand that something that could drive

seals in this entire journey is a transactional one.

Immediacy is because you are playing too much of those such intent of the user because he is so cheap

for buying watches online and you're trying to match your retirement accordingly so you're more likely

to see Seattle happen.

Somebody is interested in buying watches online battles.

Navigation has a lot to do with location.

So when the people just want to you can run advertisements with location extensions on your mobile phones

that you are more likely to drive people to your store.

And then there's information which is declared by innocent people traffic to your site so you categorize

your audience on that informational navigational transaction.

And you got to realize your keyword accordingly.

So now we try to understand that.

Can you please your advertisements on Google and what's the different type of Google aggrandisement

that you use.

So

you basically absolve e-commerce at Sony trying to search for a bite the bite jeans you're more likely

to see these ads on the top along with images.

These are basically e-commerce.

That's why you see the product.

You see the cost of the product on the website.

And when you click on this you could actually go to that particular site so that you can buy this T-shirt.

You have such ads which is basically text ads there when someone types you watch your advertisements

disappear.

This is out of e-commerce context.

You have a Web site you're selling your product you're selling yourselves and you can an advertisement

of and you do not have any common information out there.

You can drive people to basically visit your website and take a call to action that which would be filling

the form or buying something which you're saying selling on your site.

You have display ads images when you go to different websites you're more likely to see a lot of banner

that some of these banner ads are said posted by those Web sites.

Many of those ads are posted by Google because these Web sites get speech to Google to basically post

those advertisements so that the publisher the one who has become the content on the Web site makes

more money.

And then Google also makes money in the journey.

So you can actually line advertisements on any website of your choice.

Most websites will just allow Google to the advertisements and has given some speech on their website

of.

You have displayed text x.

There's a difference between display images ads and text x in images as you see those colorful banners

engaging by laws are all there and you interact with them sometimes you see videos vast in ecstatic

to see those plain text.

So when you are on some web site you're more likely to see text like these.

And this is also an example of a display that ideal for display.

It focuses more on decks than on display.

It focuses more on decks than on the majors.

When you see YouTube and taxman's you can alter your youtube ads using Google and these youtube ads

are basically seen on the right side of YouTube and you're watching a video you see this on the bottom

of the video and then you have the skip feature that you can have your videos there.

So you can perhaps get at of based video ads.

You can have some images and you can have aggrandisement inside the video and outside to be used for

the next few minutes.

Now this is a new introduction by Google which was recently introduced.

You can basically non-GMO laksa that when people are trying to search for looking when people are looking

at the promotions feature they're more likely to see your diamonds out there.

So you can introduce your ads and define audience and then you can send an email to them on the same

line.

So this is becoming quite popular because a CD that activates uppity Hisle when we've done so much and

just feel that way.

Understand when you're running your search acts this is when your accuracy is way higher because you're

trying to meet the demand.

You have limited budgets which means you can get pretty retargeting combination.

What's been researching your next take on it.

And then you start retargeting from a just peace corps.

You do use is an otherwise acquired Ulundi advertisements where you want to join the man you're a good

budget for commotions to happen because you have to really create a lot of impressions for your advertisements

and it is great for creating a balance.

This is just about your display and such.

What is a useful advertisement structure you create.

And I would say you just have to log into Google dot com slash X-books you pick up your keywords.

Q What is a very very important part of your entire process right from creating your advertizements

account to creating campaign and moving on with the process.

Reading out what account you the campaign in that you create ad groups and in that ad copy it in action.

This is a process for you to run a search advertisement and now we will practically see how to get started

with this process.

Google X you have to log onto Google dot com

slash adverts.

So this is a Google advertisement.

And now what we do is we create a campaign so you click on this.

You have these options.

We do ads on YouTube and across the back shopping act which is e-commerce ads display advertising it's

only

Sosnik look at me.

That means people are going to search your act when they see me showing such industry which means you

can an excellent panel even people.

So it's also when you can see my documents on the display.

So what I'm going to do right now I'm going to create a campaign for search not only cyclical.

This is a new campaign that I'm building.

So I picked up the campaign.

I have to give my campaign a name so I'm giving this this child.

Q You have two bikes or so advertisements your standard and all features standard a simple text x features

whose value allow you allow Google to use add extensions and use other features of this so you're not

the one you would want to go for features instead of the standard feature.

She wanted advertisements and Google search will only.

Are you going to want to include such.

But most know what the source it's.

Google Search looked at Web sites and apps including Google search Google and other sites like shopping

and maps.

It also includes hundreds of such sites that has partnered with Google to show your advertisements.

So this matters because it helps you to reach more customers by showing your ad in the bottom of such

a choice you want to or need.

Google search network or outside of Google search and work on the partner sites so you can protect them.

So you choose your company you pick up all features and then you opt for this.

You dont have an option to differentiate between desktop or by your diaper bag.

There are goblets out there for simple reason all that but then it realize that the majority of traffic

is coming from mobile phones and out of the stable.

So they want people who don't have the taxman's on desktop and mobile at the same point you cannot pick

a location where you want to run these advertisements and specifically I want to run this advertisement

in specific in copal

you can pick up the language and then you can define the big strategy at this point of time you have

these strategies.

So lets say you are picking up MANUELL CPC here and then you can give it you feel better off.

You want to spend about 20 cents per click.

Let's assume so of the budget of about $10 dollars per day.

So thats how you pick up your bedding.

Now when you pick these we're building options out here.

All these automated big strategies which define success for them we turn off the advertisements.

This is manageable.

You can always people usually pick between enhanced and manual enhancers when arguments automatically

are just too bits to much can maximize conversions is Mandela's Way.

You have to go and live in good times and keep changing the breathing in order to be on top and buy

more traffic and increase conversions to continue and picking up and Hunchy PC I'm giving it the foil.

I don't I can give a default of about one dollar package.

And then also I suspect I will see you have an extension of the stock exchange.

So basically an extension is nothing but when you're trying to sort look to such a legitimate agency

Internet you are more likely to see these ads which feels

you are going to pull off an advertisement that addiction shows or all that you see here as an extension

all that you see here is an extension because the advertisement is used usually off the time.

And then you have the you are in and then you have just few lines that you see are going in content

as an extension your quality score that combines with an extension so you can have location as an extension

cyclings call button.

Their views are loud and structured snippets structure snippets.

You'll get an example you can see structures reports are basically services.

Reputation Management definition is the biggest cultural difference.

So this is basically a choice you want to have extensions or you don't want to.

This doesn't cost you anything extra but it just gives you or gives your user more to read on the text

display out here.

So you can pick up an extension you want.

You can define your stop and indeed for your advertisement you can define what time to what time you

want to show your app and people are trying to search for it and then you can start the kyat advertisements

Klaas's.

So I'm giving my group a name here.

But just try one.

So let's say I'm running an advertisement for a cow shelter or an animal shelter.

And I have to pick up the link of the site which is let's say they are not got net.

It's one of the very popular culture does it.

Which means it's got Shala.

So I'm picking up this

now before I proceed to create an advertisement.

I want you to understand the value of creating keywords he was play very very important goal in Google

advertisements.

Some digging into this Web site just so I'm giving you this process offkey What do I know.

So before you create eat your copy just understand the value of keywords and what those different match

types of keywords.

So for you to understand more about keywords click on Tools and then click on click on Open the Q and

A new link.

So let's say I'm running in a dice man for gosh and India

so Google basically shows you on average six Lactuca 2400 searches which took place in April 2017 almost.

He wants to Shala.

If you look at my Here it shows almost the same value a coalition.

If you been going by location

a whole pile it is about 0.8 post such behavior for this particular keyword and about ninety nine point

to push in across the country.

So if I now pick up key words from know from the list that Google tools you can see gosh it's almost

every month on an average 1600 people search for it.

And if I just did it for the same is about 0.66 since this is on the basis of competition this is on

the basis of the past history for this.

Q What's performance.

This is the basis of how much you really have to spend in order to get traffic to your site.

So shallow 1600 Comsec 1900 down six thousand six hundred.

So you really have to understand some of these how can you pick the right key word like take combination

benefits and then you have to go and get advertisements for the scene.

So this will help you understand the search behavior and take a very important decision.

Sam you do understand this is a great way to do your market research because sometimes you know what

does the need of the product.

Because these average monthly Celcius is the best example.

So you do need define how you would want to run your advertisements how you would want to reshape your

business because this is the best way for you to realize that there is a lot of people searching for

a particular keyword that many people are searching for pretty quickly but you can understand and define

the success of your Google advertisements.

So lets assume I keep in top and keep watch from your

de-mining up here.

Gosh I love looking them on the basis of something which is very common Kaushal

gosh I love

shotgun puts up so I can put good Khalfan I can put Ghoshal about Sholto

our shared captive farm

animal welfare

rights.

So I'm picking up the key votes but I have to Neagle key words which is common so I can put these animal

welfare animal rights unless until I can match this with my copy out there.

So let's see I have picked up Gulshan kept farm Ghoshal Kaushal Gosha call cento and gosh Hello.

So I won't you know match up this with my advertisement copy.

So happy you've had like one had like two and about the dequeue What's the description.

So the headline One is basically they are they are

called Shanteau.

Now you can look at this particular copy.

I mean copeck.

Almost all the evil it's from here.

And I have added it here on the ad copy so that there is a high relevancy of the soul which he would

the display so that it increases the quality of the advertisement.

All too much of this word on the landing page which is the Web site.

So that is all effect and the user is not left out with the thought that there's no relevancy with the

advertisement.

So this is just an example I picked up the key words and I'm watching the advertisement in a pile for

$10 per day.

One dollar per click I suspend capacity for job because I can also assume that since the cost per click

is defined as 0.66 cents per click so you can at least expect somewhere between ten point twenty five

people for the budget that you are spending to visit your website.

The higher your chances if there's not much competition in Bhopal you're going to get traffic to your

site for even more cost when people search for the maximum cost per click.

I want to not spend more than toady's what I define and then I really really go check this little.

So you're an example of.

I'm running there is Gosha law and Kaushal be keyword AG which I'm running from a keyword or search

and then and since those search volume is very low in this keyword up we have not seen much impressions

and just clicks in the last two weeks.

So I'm now trying to see.

I keep watching this show me I'm altering the advertisements for the same which is about 50000 232 impressions.

Albert 1007 I click to the site to see the click to read to keep 99 percent which is decent and about

zero point zero 0 two cents per click.

Sadly this Viagra time running.

So I got like four pounds so I took this project as an example octagon for this medium and also to put

social media for social problems.

So trying to see how I could help.

Are you enjoying the journey.

I'm already working with soon so.

So it's exciting to see how things work out for them.

So this is I'm not sure about Google advertisements.

If you want to learn about these advertisements you also have to speediness display fan blammo on Norm

Lovelock's.

So now I picked up this word Gosha like here in the display blammo.

So it gives me a list of sites and shows me that and all I can remember taxman's them given a list of

sites which I can download and then I can get advertisements across all of these because these are more

likely to have the word Gosh I see it and I can done my aggrandisement exclusively for them using Google

Documents dashboard for you to run your Google advertisements.

Some of this be point of your campaign you can display select network you can display network on the

I'm taking all those websites which we have to cheat and seem to get.

It also shows you what their impressions how many people visit the site so you get a fair understanding

of that because you can decide which Web site you want to pick up.

So that's about taxman's.

But I'm not pitching in today's session it's about Google Display at babbly I'll have the same.

So for you do experience Google Display and you'll have to go on Google iPods account and create your

own campaign and pick up display not only your campaign

misspelling it would only get your hands dirty all the same.

So this lesson I'll ask you two questions which I want you to answer.

Question number one what does he want my Skype.

I am.

What are different needs are rather different kinds of Google diasporas to absolve the question is not

Phantom of the session the question was answered in the session.

I would love to.

I would love to see your research into question number one.

And also in the comment section below of the speed you are you can join my Facebook community call digital

marketing question and answers.

That's about it.

Now you have any questions please feel free to ask.

Thank you so much and God thank you for listening to me.

Have a great day.

Goodbye.